For the 25th year, Reader's Digest has approached Australian consumers to ask their opinions on what brands of products and services are important to them. With years of research behind Readers Digest they can confidently identify what features a Trusted Brand must possess in order to maintain relevance and purpose for Australian consumers.
"A Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture."
Selleys is honoured to be awarded the 15th Most Trusted Brand in the 2024 Reader's Digest Annual Trusted Brands Awards.
In addition to this honour, Selleys has again been named Australia's Most Trusted Brand in the categories of 'Glues and Construction Adhesives' and 'Sealants & Fillers' in the 2024 Reader's Digest Annual Trusted Brands Awards.
This marks the sixth consecutive year that Selleys has received this honor, with its brands Liquid Nails, No More Gaps, Aquadhere, Spakfilla, and many more continuing to help consumers achieve lasting results and deliver pride and satisfaction in a job well done.
Selleys' brand promise, 'IF IT'S SELLEYS, IT WORKS,' continues to be the driving force behind its commitment to high-quality, innovative products that help Australians successfully complete their home decorating and renovation projects.
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